An End To Swipe And Blow For Pennsylvania Wine Consumers

The Pennsylvania Liquor Control Board has ended its ill-fated wine vending program after a year’s experiment with statewide grocery stores. The wine kiosks located at 21 stores throughout the state required customers to swipe their ID, blow into a breathalyzer and look into a security camera to buy their wine. The program came under tough scrutiny with customer complaints, mechanical problems and lagging sales. This week, the PLCB concluded the wine kiosks program after the manufacturer Simple Brands LLC of Montgomery County defaulted on a payment of more than $1 million per Joe Conti, CEO of the PLCB. The end of the kiosks program comes during a time where House Majority Leader Republican Mike Turzai has introduced a bill to privatize the state’s liquor system proposing the sale of liquor licenses wherein supermarkets would be able to purchase licenses and sell wine to its customers. Alternatively, the PLCB initially envisioned the wine kiosks program as a way to implement modernization into the state’s liquor control system. Meanwhile as the turf battles continue in the industry, some of us are still looking for ways to “eat local” and “drink local”. Now what say you?