The geographic location where your wine is grown, can often signal quality or add pricing value to your customers. Commercial advantage can be gained from a consumer’s appreciation of wines originating from a particular “viticultural area.” The tagging of a wine from an “American Viticultural Area” or AVA can be an important factor to [...]
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When marketing your winery’s wine this harvest season, you may be creatively thinking of ways to
get wine lovers to your wine, or your wine to your wine lovers. If your marketing efforts include the latter, you may wish to plan to host or participate in an event outside your winery’s usual business. That said, [...]
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