The geographic location where your wine is grown, can often signal quality or add pricing value to your customers. Commercial advantage can be gained from a consumer’s appreciation of wines originating from a particular “viticultural area.” The tagging of a wine from an “American Viticultural Area” or AVA can be an important factor to [...]
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I’m still amazed at the number of times I’ve met new people and engaged in a conversation about Pennsylvania’s wine industry only to find them quite surprised to discover that Pennsylvania wineries are serious industry players that are here to stay.
I get a certain level of enjoyment steering their minds off of California and New [...]
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