On March 28, the Pennsylvania State Senate unanimously passed 48-0, Senate Bill 790 which would allow consumers to have domestic wines from U.S. wineries shipped directly to their homes in the state. Under the legislation, consumers would be allowed to purchase by phone, mail or internet as many as 24 domestic wines per month. However, for those residents interested in purchasing imported wines, Pennsylvania residents would still be required to continue to obtain imported wine purchases from the 620 state owned/controlled liquor stores.
Under the bill, consumers would be required to verify their age and sign for shipments. Wineries would be required to collect taxes prior to shipping and to pay a $100 state registration fee annually along with reporting requirements to the Pennsylvania Liquor Control Board.
Pennsylvania is one of 14 states that restricts the shipping of wine to its residents. The State’s ban on direct shipment of wine has been a long standing concern integral to the wider debate on the future of the Pennsylvania’s state-controlled liquor store system. While proponents of the bill believe the legislation offers Pennsylvania residents a bit more liquor freedom while bolstering state revenue, Senator Lawrence M. Farnese Jr. D-Philadelphia, a co-sponsor of the bill voiced his disappointment arguing that late surfacing amendments to the bill shuts out “90 percent of the world’s wine” from French, German, Australian and other imports thus “giving the people of Pennsylvania less that what they should be getting”.
The Pennsylvania Liquor Control Board is the largest purchased of wine and spirits in the United States with sales topping $1.9 billion.
Do you happen to be a Pennsylvania Winemaker with no vineyard? No 
Problem. Perhaps your real calling is that you’re a city dwelling vintner. Besides, the grapes only care about where they are grown and not where they are crushed. With that in mind, have you considered that maybe there is an Urban Winery in your future? If so, your time is now. Advances in both technology and transport are on your side. Today, there is a growing recognition that you really don’t have to have the dirt to start your own Urban Winery. Instead, your grapes can be grown in a remote location with you transporting them to your urban facility for crushing, fermenting, and aging.
Typically when we think of wineries, most of us think of expansive vineyards overlooking large gardens with a view. The Urban Winery is a growing yet different phenomenon. As the winemaker you can locate your winemaking production facility in an urban setting within a city rather than the traditional rural setting typically in close proximity to the nearby vineyard.
The upside of course is that you can attract all of today’s millennial’s who enjoy that frequented city dwelling lifestyle. This concept has all kinds of possibilities. Conceptually you’d be bringing the consumer intimately closer to the winemaking experience in a much more meaningful way, far beyond the wine bar experience. Your Urban Winery can be “the” gathering spot for the neighborhood locals who drop in to sip and take a few bottles of Pennsylvania wine home.
Urban wineries are rapidly cropping up across America. You could now find them in New York, California, Ohio, Maryland and Washington State to name a few.
So, if you’re ready to grab hold of those urban dwellers and are ready to provide them with an authentic winery experience– perhaps there is a Urban Winery in your future. Go for it Pennsylvania Winemakers!
If you’re preparing to open your own winery or hospitality business you have no doubt heard the warnings “its a jungle out there” or that “most businesses fail within the first five years”.
Whether your winery, restaurant, or hospitality business success or fails, the one sure truth is that you’ll be guaranteed to have some challenging times. Building a successful wine or hospitality business can be a true roller coaster ride. New entrepreneurs often underestimate the difficulty and pain that comes with starting a new business. The responsibilities are great. The time pressures are demanding. The financial investment often comes with significant personal costs.
The good news is that if you have fire in your belly, building your own business into a success will give you a personal sense of satisfaction and joy. It feels good. Thus if you’re starting a new winery, restaurant, or hospitality business in 2012, it is essential that you do it right. Here are just a few good tips:
You should consider preparing an effective business plan.
Know your market.
Watch you cash flow.
Deliver a good product or service.
Implement the right legal protections.
Listen to your customers.
Participate in your industry’s trade organizations.
Hire a good attorney who understands your business.
Arming yourself early on at the inception of building your new winery or hospitality business will go a long way to helping your business grow and become a success. And, by all means, “get in where you fit in”
